As with any other industry, there are different types of roles from sales to technical available in the AV industry also.
The pros of sales and marketing designations are the commission, bonus and perks, once you meet your targets. On the flip side, the targets may probably be unattainable unless one has the drive and network. In these designations, mostly sales manager posts are critical.
Technical AV jobs include site engineers, programmers, project managers and every other profile that includes technical scope. The cons of these designations are the long working hours and lack of authority. Under this category, project managers are very critical as they can even bring the company to its knees if needed.
What is your AV designation? Share your views here.